I was born where beauty is an everyday thing.
I was born in Cuba and have lived in Italy for many years. From a young age, I was fascinated by aesthetics, the harmony of details, and everything that can authentically enhance beauty. Not constructed beauty: but the beauty a person already possesses, which sometimes only needs to be recognized.
My professional journey began in Florence, where I studied Fashion and Design. It was there that I learned something that I still carry within every formula: quality is seen in the details that no one immediately notices.
The internal stitching. The choice of a material. The way something is made even where it isn't visible.
Then I chose people
After my studies in the world of Fashion and Design, I realized that what interested me wasn't the object, but the person.
I chose to dedicate myself entirely to the beauty and aesthetic sector: courses, master's degrees, specializations throughout Italy. I invested years in my professional training, and began to work closely with people.
For over ten years, I have passionately dedicated myself to the care of women.
What has always fascinated me is that beauty isn't just about outward appearance, but also about how a person feels. Even today, what motivates me is helping women feel more confident and valued. The rest — the texture, the scent, the result — comes later.
Every formula is born from the union of professional experience, cosmetic research, and collaboration with qualified laboratories. I choose ingredients for quality, purity, and cosmetic benefits.
The hardest part isn't adding. It's finding the balance between efficacy, pleasantness of use, and quality of ingredients. It requires several months, from initial design to final tests and formula definition.
Before a product is approved, I personally check its quality, texture, fragrance, absorption, and sensory experience. A product must be effective, but it must also be pleasant to use: if it isn't, no one will use it long enough to see the results.
There are two ingredients I am particularly fond of: Rosehip oil and Argan oil, for their extraordinary nourishing, elasticizing, and regenerating properties. They are the heart of my formulas, and it's no coincidence that they appear in multiple products.
Everything is made entirely in Italy, because I believe in the excellence of Made in Italy and the importance of guaranteeing high quality standards.
True beauty comes from self-care and the quality of the choices we make every day.
Patricia Gilbert — Founder & CEO, Patricia Gilbert Mixture of Natural Oils